Questionnaire Evaluation

After deciding that my target audience will be males and females aged 16-19 I chose people to fill out my questionnaire to fit this criteria. From the results I complied these pie charts to represent the data. 

Firstly I asked what was their preferred genre of music. As you can see in the pie chart Pop and R&B were the highest amounts. This could suggest why there are so many Pop magazines already out there. But could also suggest that there is a gap in the market for a R&B magazine as people enjoy that genre of music. 

Secondly I asked what attracts you to buy a music magazine. The front cover is the highest amount, this includes the model and layout. So it shows I must focus on the front cover to attract my customers and catch their eye. But also not forgot about the main article and a suitable price for the my R&B magazine. 

I also asked what type of things people would like to find in my magazine. I think this question will definitely help the most when creating my magazine. It will help me in the sense that I will already know what the public want before producing my magazine. As you can see Reviews and Articles on artists and bands are the highest scoring answers, so I will pay close attention to including these features in my magazine and making them of a good standard. I will include coverlines on the front cover that explain different articles in the magazine to make people want to buy my magazine. 

And finally you can see I have asked what price they would pay for a music magazine. This question is crucial because I do not want to make the price to expensive so people will be put off buying it. I think if the price is between £3-3.99 I must include several entertaining features to really fulfil the audiences wants and needs. 

Final decisions!

After collecting primary data for my magazine I have decided that my magazine will focus on R&B music, the main selling point will be my front cover and main article. It will be priced at £2.50 as I think this is a suitable price for the target audience. My R&B music magazine will be released every month and the demographic for my magazine will be both male and female teenagers 16-19 years of age. I think this demographic is well suited to society nowadays and  more people are being introduced to R&B music which highlights a gap in the market.