Codes and Conventions of magazine's

Purpose- to attract new and existing customers and make them want to buy the magazine. 

Masthead- the name of the magazine, always at the top.

Tagline- near masthead, gives more incite about the magazine. 

Central/main image- catches eye, bright colours, clothes reflect the magazine 

Cover model- the person in main image (celebrity, pop group)

Anchorage- links text to picture 

Secondary image- promote other features within the magazine 

Coverlines- text on front cover, small snip its of stories inside 

Mode of address- how to communicate with the readers, using personal pronouns, direct eye sight from model

Puffs- draws attention to specific element like freebies or competitions

Pugs- the 'ears' at top left and right of magazine, eg. price or date 

Barcode- features price and edition number 

Colour- usually consistent throughout magazine

Font- adapted for meaning, must be easily read- not messy